DIGITAL MARKETING – SEO AND MARKETING
Digital marketing utilizes the internet to promote a brand online. This is carried out in various ways including search engine optimization/SEO, email marketing, social media and so on. Basically, digital marketing is the term used, to sum up, all forms of marketing done online and via digital channels. As a good digital marketer, it is important to understand the various forms of marketing and knowing the best tactics and forms which can help boost your brand popularity overall.
NOW, WHAT IS DIGITAL MARKETING EXACTLY?
As previously stated, it is merely the term used to summarize all forms of marketing done online and via digital channels.
Some assets and tactics involved in digital marketing are listed below:
1.) A website.
2.) eBooks as well as white papers
3.) Online brochures as well as lookbooks.
4.) Assets for branding such as logos and fonts
5.) Social media platforms
To name a few.
1.) SEO/SEARCH ENGINE OPTIMIZATION
This is merely the process of optimizing your company’s website so that when certain keywords are searched for relating to your brand or the products offered, your website features high on the result pages. By doing this, you increase traffic to your site.
2.) CONTENT MARKETING
This involves creating quality and engaging content as well as promoting this content to create more awareness for your brand.
3.) INBOUND MARKETING
This refers to various channels via which you attract potential customers to your brand and gaining their loyalty to our brand.
4.) SOCIAL MEDIA MARKETING
These days most people have several social media accounts and businesses can use that to their advantage by promoting their brand on these interactive platforms.
This involves attracting traffic to your business’ website through the use of sponsored links. Each time your advert is clicked on, the publisher receives payment.
6.) AFFILIATE MARKETING
This involves helping other brands by advertising for them on your site and getting paid some commission for the service.
7.) NATIVE ADVERTISING
This involves advertising content your brand intends to promote besides other content that is non-paid. Advertising on social media is usually grouped under this as well.
8.) MARKETING AUTOMATION
This involves the use of software designed to automate some marketing tasks such as sending emails to customers and posting on social media and so on.
8.) EMAIL MARKETING
Using this tactic, emails are sent to customers both old and new as a means of keeping in touch and keeping them up to date about latest products, services and product launches.
9.) ONLINE PUBLIC RELATIONS/PR
This is basically like traditional public relations activities except now done online using online platforms.
IS THERE A DIFFERENCE BETWEEN DIGITAL MARKETING AND INBOUND MARKETING?
There is. Though they both involve digital content creation for consumer consumption, there is a difference. Digital marketing encompasses both push and pull digital marketing strategies, also known as outbound and inbound tactics. Push marketing sends a message out generally via online platforms, regardless of whether the recipient fancies or not. Those ads which you find on websites unrelated to the site or your search are an example.
Pull, on the other hand, tries to market the brand in such a way that the customer is attracted to the site out of curiosity or for more information. Customers can visit the site or put a call across to the office and so on. Inbound marketing is just a form of digital marketing. Digital marketing can work for any and every business as long as the right strategy is implemented. There are digital marketing agencies who lend their services to help you achieve that much needed online presence.